Meaning offers four alert types. Each one instructs the AI to focus on a different aspect of your data.

Alert types
Weekly Snapshot
vs last week
Traffic Report
by source
Top Pages
ranked by views
Custom Report
your prompt

Weekly Snapshot

The go-to report for a quick overview of your marketing performance.

Includes:

  • Users, sessions, and pageviews compared to the previous week
  • Percentage changes with trend indicators
  • Top 5 pages by views
  • Traffic source breakdown

Best for: Weekly team standups, client updates, keeping a pulse on overall performance.

Traffic Report

A detailed breakdown of where your traffic comes from.

Includes:

  • Total users, sessions, and pageviews
  • Channel breakdown with percentages (Organic, Paid, Direct, Social, etc.)
  • Top 5 traffic sources with metrics
  • Day-over-day trends

Best for: Understanding acquisition channels, spotting shifts in traffic mix.

Top Pages

Your best-performing content ranked by engagement.

Includes:

  • Top 10 pages ranked by page views
  • Users, average session duration, and bounce rate per page
  • Comparison to previous period

Best for: Content teams, identifying high-performing pages, spotting content that needs attention.

Custom Report

Write your own prompt and let AI generate the report.

Includes: Whatever you ask for — the AI has access to all your connected platforms.

Example prompts:

  • "Compare Google Ads vs Microsoft Ads spend and ROAS this week"
  • "Summarise LinkedIn engagement and follower growth for the month"
  • "Which email campaigns had the best click rate this quarter?"
  • "Show me search queries where we rank on page 2 with high impressions"

Best for: Specific analyses, cross-platform reports, stakeholder-specific views.

Choosing the Right Type

NeedAlert Type
Quick weekly overviewWeekly Snapshot
Where traffic comes fromTraffic Report
Best content performanceTop Pages
Anything specific or cross-platformCustom Report