Every dashboard widget is one of three types. The AI chooses the best format based on your prompt, but you can also specify exactly what you want.

Widget types
8,421
Users
+12%
Scorecard
Daily trend
Chart
/blog2,841
/pricing1,673
/features1,290
Table

Scorecards

A scorecard displays a single metric front and centre, with an optional comparison to the previous period.

What you see:

  • The primary value, large and prominent
  • A label describing the metric
  • A percentage change with an up or down indicator, coloured green for improvement and red for decline

Best for: KPIs and totals you check daily — sessions, spend, follower count, conversion totals.

Example prompts:

  • "Total sessions this month"
  • "Current LinkedIn follower count"
  • "Google Ads spend last 7 days"
  • "Mailchimp audience size"

Charts

Charts visualise trends, comparisons, and proportions. The AI supports several chart types and picks the most appropriate one based on your prompt.

Bar charts work best for comparing categories side by side. Use them when you want to rank or compare discrete items.

  • "Top 10 landing pages by sessions"
  • "Campaign performance by clicks"
  • "Sessions by device category"

Line charts work best for trends over time. Use them when you want to see how a metric changes day by day or week by week.

  • "Daily sessions for the last 30 days"
  • "Weekly Google Ads spend trend"
  • "Monthly new users over the past year"

Pie charts work best for showing proportions. Use them when you want to see how a total breaks down into parts.

  • "Traffic by device category"
  • "Sessions by channel grouping"
  • "Ad spend split by campaign"

Sankey diagrams work best for visualising flows. Use them when you want to see how users move from one stage or page to another.

  • "User flow from landing page to conversion"
  • "Page-to-page navigation paths"

Tables

Tables present structured data in sortable rows and columns with automatic formatting.

Features:

  • Click any column header to sort ascending or descending
  • Numbers are right-aligned with comma formatting for readability
  • URLs are auto-cleaned, stripping the https:// prefix
  • Large datasets are paginated for performance

Best for: Detailed breakdowns, ranked lists, and raw data exploration where you need to scan multiple dimensions at once.

Example prompts:

  • "Top 20 search queries by clicks"
  • "Campaign performance breakdown with impressions, clicks, cost, and conversions"
  • "Landing page report: page, sessions, bounce rate, and average duration"
  • "All Mailchimp campaigns this quarter with open rate and click rate"