Whatagraph is a cross-channel reporting platform built for agencies — it connects to marketing data sources and produces polished client-facing reports. You still pick the metrics, design the layout, and schedule delivery. Meaning is the AI analyst that builds reports from a plain-English prompt and includes an AI summary with every send.
How Meaning and Whatagraph compare in one screen.
A reporting platform designed for agencies managing multiple clients. Connects to 45+ marketing sources and outputs branded, drag-and-drop reports with scheduled delivery.
An AI analyst that connects to your marketing stack, answers questions in plain English, and generates dashboards, charts, and scheduled email reports — no manual template building required.
Everything that matters for marketing analytics teams, side by side.
Reporting
AI-generated reports from prompts
AI summaries and recommendations
White-label branding
Whatagraph reports can be branded with client logos and colors.
Drag-and-drop report builder
Scheduled email delivery
PDF export
Analytics
Ask questions in plain English
Interactive dashboards
Cross-platform queries in one request
14 chart types, auto-chosen
Currency conversion at query time
Connectors & data
Google Analytics 4
Google Ads
Microsoft Ads
Mailchimp
Google Search Console
Total integrations
Whatagraph covers more sources; Meaning covers the ones most marketing teams use daily.
Pricing shape
Flat per-seat price
Per-source or per-client pricing
Annual contract required
What you actually pay, and what you get for it.
Whatagraph
From ~$199/mo
Meaning
$9.99 / seat / mo
The honest recommendation — because not every team should pick Meaning.
Real jobs teams hire Meaning for that Whatagraph isn't built to handle.
Instead of spending an hour designing a report template, write a prompt and let Meaning build it — then schedule it to send automatically.
When a client asks 'why did CPC spike last week?', answer in seconds from chat instead of building a new report section.
Get blended metrics across Google Ads, Microsoft Ads, and LinkedIn in one query — no multi-source report configuration.
Schedule a Monday email with an AI-written summary, chart, and next steps — every recipient gets context, not just numbers.
Lean teams get enterprise-grade analytics output without dedicating someone to report building.
At $9.99/seat, Meaning costs a fraction of Whatagraph's entry price — with AI insights included.
For teams who want AI-powered analytics and automated reports, yes. If you specifically need white-label PDF reports with agency branding, Whatagraph is purpose-built for that.
Not currently. Meaning's email reports are delivered as Meaning-branded emails with AI summaries and charts. White-label branding is on the roadmap.
Not yet. Dashboard and report PDF export is planned. For now, reports are delivered as scheduled emails.
Meaning is $9.99 per seat per month with everything included. Whatagraph starts around $199/mo and scales with sources, users, and clients.
Yes. Some agencies use Whatagraph for polished client-facing PDFs and Meaning for internal analytics, ad-hoc questions, and AI-powered email reports.
Whatagraph covers 45+ sources including Facebook Ads, Instagram, TikTok, and others. Meaning currently supports GA4, Google Ads, Microsoft Ads, LinkedIn, Mailchimp, and Search Console — with more coming.
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