Introduction

Meaning ("we", "our", or "us") is a product by Hivory (Pty) Ltd. This Privacy Policy explains how we collect, use, store, share, and safeguard your information when you use our AI-powered analytics chat service at usemeaning.io ("Service").

Information We Collect

We collect information you provide directly, including:

  • Account information: Your name, email address, and password
  • Payment and billing information: Processed securely through our payment provider for subscription management
  • Google Analytics data: When you connect your Google account, we access your GA4 property data via the Google Analytics Data API and, where enabled, via Google BigQuery to answer your queries
  • Chat queries: The questions and prompts you submit to our chat interface
  • Usage data: Information related to your interaction with our Service, such as session activity and feature usage

Use of Google APIs and Analytics Data

Meaning uses the Google Analytics Data API and the Google Analytics Admin API to access and configure your GA4 property data. When you connect your Google account:

  • We access only the Google Analytics data you authorise us to use
  • Your analytics data is used solely to answer your questions and provide AI-powered insights within our Service
  • We do not use your Google Analytics data for advertising, marketing, or any purpose other than providing and improving the Service
  • We do not sell your Google Analytics data to third parties
  • Use of information received from Google APIs adheres to the Google API Services User Data Policy, including the Limited Use requirements

Google OAuth Scopes

We request the following Google permissions:

  • analytics.readonly (requested during initial Google connection): Allows us to read your GA4 property data and answer your analytics questions
  • analytics.edit (requested only when you choose to enable enhanced analytics): Allows us to create a BigQuery export link on your GA4 property so your analytics data is exported to Google BigQuery for faster, richer analysis. This permission is only requested if you explicitly opt in and is used solely to configure the BigQuery export — we do not modify your GA4 property settings, goals, audiences, or any other configuration

You can revoke either permission at any time through your Google Account permissions.

BigQuery Data Storage

When you enable enhanced analytics, your GA4 event data is exported by Google to a BigQuery dataset within our Google Cloud project. This data:

  • Is stored in Google BigQuery infrastructure within our managed Google Cloud project
  • Is processed into aggregated models (sessions, pageviews, users, traffic sources) to enable faster and more detailed analytics queries
  • Is accessed only by our Service to answer your queries and generate insights — it is not shared with other customers or third parties
  • Is scoped to your GA4 property and isolated from other customers' data
  • Will be deleted within 30 days if you cancel your subscription or revoke access

How We Use Your Information

We use the information we collect to:

  • Provide, maintain, and improve our Service
  • Process your queries by sending anonymised analytics data to our AI provider for analysis
  • Process your subscription and payments
  • Send service-related communications, such as account notifications and updates
  • Respond to your questions and support requests
  • Comply with legal obligations

Data Sharing, Transfer, and Disclosure

We do not sell, rent, or trade your personal information or Google user data to third parties. We share your information only with the following categories of service providers, strictly for the purpose of operating and delivering the Service:

  • AI processing provider (Anthropic): Your Google Analytics query data is sent to Anthropic's API to generate AI-powered insights and responses. Only analytics data relevant to your query is transmitted; your personal account information (name, email, password) is not shared with Anthropic.
  • Payment processor (Lemon Squeezy): Your payment and billing information is processed by Lemon Squeezy to manage subscriptions and transactions. We do not store your full payment card details.
  • Hosting provider (Code Capsules): Our Service is hosted on Code Capsules' infrastructure, which processes data as necessary to deliver the Service.
  • Cloud data platform (Google Cloud / BigQuery): When enhanced analytics is enabled, your GA4 event data is stored and processed in Google BigQuery within our Google Cloud project to provide faster and more detailed analytics queries.
  • Email service provider (Resend): We use Resend to send transactional and service-related emails to you.

These service providers are contractually obligated to use your data only for the purposes of providing their services to us and are required to protect your information in accordance with applicable data protection laws.

We may also disclose your information if required to do so by law, regulation, or legal process, or if we believe in good faith that disclosure is necessary to protect our rights, your safety, or the safety of others.

We do not transfer or disclose Google user data to third parties for purposes other than those described above, including but not limited to targeted advertising, data brokering, information reselling, credit assessment, or training AI models unrelated to the Service.

Data Retention and Deletion

We retain your information as follows:

  • Account and chat data: Retained for the duration of your active subscription. If you cancel your subscription, your account data, chat history, and all associated information is retained for 30 days following the end of your billing period, after which it is permanently deleted.
  • Google Analytics data: When using the standard connection, data is queried live and not permanently stored. When enhanced analytics (BigQuery) is enabled, your GA4 event data is stored in Google BigQuery within our managed infrastructure for the duration of your active subscription and deleted within 30 days of cancellation or access revocation.
  • Payment records: Retained as required by applicable tax and accounting regulations.

Requesting Data Deletion

You may request deletion of your data at any time by contacting us at hi@hivory.io. Upon receiving a verified deletion request, we will delete your personal data and associated information within 30 days, except where retention is required by law.

When the data retention period expires or a deletion request is fulfilled, we will permanently delete or destroy the relevant data from our systems.

Data Security

We implement appropriate technical and organisational measures to protect your personal information against unauthorised access, alteration, disclosure, or destruction. These measures include encryption of data in transit, secure authentication protocols, and access controls limiting data access to authorised personnel only.

Your Rights

Depending on your jurisdiction, you may have the right to:

  • Access the personal data we hold about you
  • Request correction of inaccurate data
  • Request deletion of your data
  • Object to or restrict certain processing of your data
  • Receive your data in a portable format

To exercise any of these rights, please contact us at hi@hivory.io.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time. We will notify you of any material changes by posting the updated policy on our website and, where appropriate, by email. Your continued use of the Service after changes are posted constitutes your acceptance of the revised Privacy Policy.

Contact Us

For questions about this Privacy Policy or our data practices, contact us at hi@hivory.io.

Hivory (Pty) Ltd
South Africa