Connecting LinkedIn
- Open Connections from the account menu.
- Click Connect next to LinkedIn.
- Sign in with your LinkedIn account (must be a page admin).
- Select your Company Page from the list.
- Click Enable to start syncing.
Available Data
| Table | Key Columns |
|---|---|
| Post Performance | Published date, post type, text preview, impressions, unique impressions, clicks, comments, likes, shares, engagements |
| Follower Stats | Date, total followers, organic gains, paid gains |
| Follower Demographics | Dimension (country, industry, seniority, function, company size), value, count |
| Page Stats | Date, page views, unique visitors |
| Org Info | Organisation name, vanity name |
Example Questions
- "How many LinkedIn followers do we have?"
- "Show me our top posts by impressions"
- "What's our follower breakdown by country?"
- "How many posts did we publish this month?"
- "Bar chart of impressions by month for the last 12 months"
Notes
- You must be an admin on the LinkedIn Company Page to connect.
- Post performance shows lifetime stats per post (the API does not provide time-bounded impression data).
- Follower demographics are a point-in-time snapshot, refreshed daily.
- Page stats (page views) are cumulative lifetime totals.