Connecting LinkedIn

  1. Open Connections from the account menu.
  2. Click Connect next to LinkedIn.
  3. Sign in with your LinkedIn account (must be a page admin).
  4. Select your Company Page from the list.
  5. Click Enable to start syncing.

Available Data

TableKey Columns
Post Performancepublished_date, post_urn, post_type, text_preview, impressions, unique_impressions, clicks, comments, likes, shares, engagements, created_at
Follower Statsstats_date, total_followers, organic_gains, paid_gains
Follower Demographicsstats_date, dimension (country/industry/seniority/function/company_size), dimension_value, follower_count
Page Statsstats_date, page_views, unique_visitors, clicks
Org Infoorganization_id, organization_name, vanity_name, last_synced_at

Example Questions

  • "How many LinkedIn followers do we have?"
  • "Show me our top posts by impressions"
  • "What's our follower breakdown by country?"
  • "How many posts did we publish this month?"
  • "Bar chart of impressions by month for the last 12 months"

Notes

  • You must be an admin on the LinkedIn Company Page to connect.
  • Post performance shows lifetime stats per post (the API does not provide time-bounded impression data).
  • Follower demographics are a point-in-time snapshot, refreshed daily.
  • Page stats (page views) are cumulative lifetime totals.