Connecting Microsoft Ads
- Open Connections from the account menu.
- Click Connect next to Microsoft Ads.
- Sign in with your Microsoft account.
- Select the advertising account from the list.
- Click Enable to start syncing.
Available Data
| Table | Key Columns |
|---|---|
| Campaign Performance | stats_date, campaign_id, campaign_name, campaign_status, impressions, clicks, cost, conversions, conversions_value, revenue |
| Keyword Performance | stats_date, campaign_id, campaign_name, ad_group_id, ad_group_name, keyword_text, match_type, impressions, clicks, cost, conversions |
| Search Query Performance | stats_date, search_query, campaign_id, campaign_name, ad_group_id, ad_group_name, impressions, clicks, cost, conversions |
| Account Info | account_id, account_name, currency_code, last_synced_at |
Example Questions
- "Total Microsoft Ads spend this month"
- "Top search queries by clicks on Bing"
- "Compare Microsoft Ads CPC vs Google Ads CPC"
- "Which Microsoft Ads campaigns have the best conversion rate?"
Cross-Platform Comparison
- Compare Google Ads and Microsoft Ads side by side.
- The AI runs separate queries and presents results together.
- Currency conversion is handled automatically.
Notes
- Uses Azure AD for authentication.
- Account discovery uses SOAP API, reporting uses REST/JSON API.
- Custom date range syncs supported.
