Connecting Microsoft Ads

  1. Open Connections from the account menu.
  2. Click Connect next to Microsoft Ads.
  3. Sign in with your Microsoft account.
  4. Select the advertising account from the list.
  5. Click Enable to start syncing.

Available Data

TableKey Columns
Campaign PerformanceDate, campaign name, status, impressions, clicks, cost, conversions, conversion value, revenue
Keyword PerformanceDate, campaign, ad group, keyword, match type, impressions, clicks, cost, conversions
Search Query PerformanceDate, search query, campaign, ad group, impressions, clicks, cost, conversions
Account InfoAccount ID, account name, currency code

Example Questions

  • "Total Microsoft Ads spend this month"
  • "Top search queries by clicks on Bing"
  • "Compare Microsoft Ads CPC vs Google Ads CPC"
  • "Which Microsoft Ads campaigns have the best conversion rate?"

Cross-Platform Comparison

  • Compare Google Ads and Microsoft Ads side by side.
  • The AI runs separate queries and presents results together.
  • Currency conversion is handled automatically.

Notes

  • Uses Azure AD for authentication.
  • Account discovery uses SOAP API, reporting uses REST/JSON API.
  • Custom date range syncs supported.