The AI chat is the fastest way to get answers from your data. Type a question in plain English and receive numbers, charts, tables, or recommendations drawn from every platform you have connected.
What the chat does
Instead of navigating between analytics dashboards, ad platforms, and spreadsheets, you ask a single question. The AI translates your intent into a structured query, runs it against your data warehouse, and returns a clear, accurate answer.
Every response is grounded in real data. The AI never fabricates numbers — if the data is not available, it will tell you.
Output types
The chat returns the format that best fits your question:
| Format | When it appears | Example question |
|---|---|---|
| Scorecard | Single metric with optional comparison | "How many sessions this month?" |
| Chart | Trends, distributions, or comparisons | "Plot daily users for the last 30 days" |
| Table | Multi-row breakdowns or ranked lists | "Top 10 landing pages by sessions" |
| Recommendation | Actionable insights based on patterns | "Which campaigns should I pause?" |
How it works
- You type a question in the chat.
- The AI determines which data source(s) and metrics are relevant.
- It constructs and executes a query against BigQuery.
- Results are formatted into the most appropriate output type.
- The response is displayed with the exact numbers from your data.
All connected platforms feed into a unified BigQuery data layer, so the AI can answer questions that span multiple sources in a single response.
Supported platforms
The chat can query any platform you have connected to your organisation.
See Supported Platforms & Metrics for the full list of metrics available on each platform.
