The AI chat can query any platform connected to your organisation. Below is a breakdown of the key metrics and dimensions available on each.

Connected platforms
GA4
Google Ads
Microsoft Ads
LinkedIn
Mailchimp
Search Console

Google Analytics 4

GA4 is the richest data source, covering website and app engagement.

Metrics: Sessions, users (total and new), pageviews, bounce rate, average session duration, engagement rate, conversions, revenue.

Dimensions: Page path, landing page, exit page, traffic source, medium, channel grouping, campaign, device category, browser, operating system, country, city, date.

Example questions:

  • "How many sessions did we get this month?"
  • "Top 10 landing pages by sessions last 7 days"
  • "Bounce rate by device category"
  • "Daily users trend for the past 30 days"

Query campaign performance, keyword data, and spend directly.

Metrics: Impressions, clicks, cost, CTR, CPC, conversions, conversion value, ROAS, search impression share.

Dimensions: Campaign, ad group, keyword, search query, device, network, date.

Example questions:

  • "Total Google Ads spend last 7 days"
  • "Top 5 campaigns by conversions this month"
  • "Which keywords have the highest CPC?"
  • "Daily ROAS trend for the past 30 days"

Microsoft Ads

Same query capabilities as Google Ads, applied to your Microsoft Advertising data.

Metrics: Impressions, clicks, cost, CTR, CPC, conversions, conversion rate, revenue.

Dimensions: Campaign, keyword, search query, device, date.

Example questions:

  • "Compare Microsoft Ads vs Google Ads clicks this month"
  • "Top search queries by impressions on Microsoft Ads"
  • "Daily Microsoft Ads spend for the last 14 days"

LinkedIn

Query your LinkedIn Company Page analytics, including post engagement and follower data.

Metrics: Post impressions, clicks, likes, comments, shares, engagement rate, follower count, page views.

Dimensions: Post, date, follower country, follower industry, follower seniority, follower function.

Example questions:

  • "What is our current LinkedIn follower count?"
  • "Top 5 posts by engagement this month"
  • "Follower demographics by country"
  • "Weekly posting frequency for the past 3 months"

Mailchimp

Query email campaign performance and audience health.

Metrics: Campaigns sent, open rate, click rate, bounce rate, unsubscribes, audience size, audience growth, revenue per campaign.

Dimensions: Campaign, audience/list, send date.

Example questions:

  • "Average open rate for campaigns sent this quarter"
  • "Which campaign had the highest click rate?"
  • "Plot audience growth over the past 6 months"

Google Search Console

Query your organic search presence, including indexing and ranking data.

Metrics: Impressions, clicks, CTR, average position.

Dimensions: Search query, page, country, device, date.

Example questions:

  • "Top 20 search queries by clicks"
  • "Average position for queries containing 'analytics'"
  • "Daily organic clicks trend for the past 30 days"
  • "Which pages have the most impressions but lowest CTR?"

Cross-platform queries

Because all platforms share a unified data layer, you can ask questions that span multiple sources in a single query:

  • "Which channel drives the most sessions — organic, paid search, or social?"
  • "Show me all marketing spend across platforms this month"
  • "Compare Google Ads and Microsoft Ads conversions week over week"

The AI will identify the relevant data sources automatically and combine the results.